Your facebook fan page can now get you more business than ever. The latest statistics about marketing on facebook are shocking yet exciting. Right now, photo posts are said to get 39% more interaction. They get more engagement compared to links, texts or videos. They get 53% more likes, 104% more comments and 84% more click-throughs on text-based posts and links. That’s according to Kissmetrics.
It’s a fact that facebook fan pages have undergone tremendous changes since the day they were introduced. In as much as facebook page owners haven’t taken their time to learn the features and the new changes, it’s something that they’ll have to deal with if they want more business in the competition world.
The timeline, for example, is a feature that has undergone the biggest change so far. If you own a facebook business page, you’ll have to handle your timeline more often. So, what are some of the trends coming up as far as facebook business pages are concerned?
It seems the old layout of the timeline has just been changed completely. For example, your ability to create and host a facebook landing page has been scrapped off. Earlier, you could insert codes to display images, insert links and sign-up pages. These features are not supported with the new page anymore.
Other than that, the rest of the features are still intact. In fact, the features remaining have been enhanced to improve interaction between owners and users.
Cover photos and tabs can be manipulated for better interaction
Because owners can’t host landing pages anymore, they can enhance their fan pages with cover arts &tabs.Now you can use your cover photo effectively by adding visually appealing content into it. For instance, you could incorporate a call to action button on your cover photo with some sort of an arrow asking your audience to like your facebook fan page. You could also have the name of your website written on your cover photo as well.
Tabs are available below your cover photo. The ones available in default represent your photos and likes. However, if you want more tab, you can install applications for that. Use Static Html-iFrame tab, which can be searched on facebook and added onto pages. Once you install it, you’ll be able to code your page to feature videos, photos, sign-up page and many more.
It’s imperative that you fill out the ”about you” section on your page because users will read it to know more about you. You’ll find the ”About you” link right below the thumbnail photo. Also, remember to include your Url link in the ”About you” section. The Url link you include in that box will be displayed for users to click on your main facebook page.
The new look of your Admin panel
This section now displays graphs and stats. If you are not able to locate the admin panel, just click ”Admin panel” which is located on the right side of your page at the top.Click ”Hide” to collapse it.
The changes and stats above are an indication that more business is to be generated using facebook business pages. And once you understand those changes, you should be good to handle your fan page well.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.